To promote its Greek Frozen Yogurt, Ben & Jerry’s has introduced a new Facebook app, Wanna Spoon?. It invites you to ‘spoon’ with your Facebook friends. The app’s algorithm finds things you have in common with your Facebook friends, from favorite TV shows and bands to foods and family members. It then finds your perfect spooning partner and let’s you download a coupon and share it with your spooning partner by posting a link on their Facebook Timeline along with a provided message, “Using a fancy algorithm, Ben & Jerry’s decided we’d make great spooning partners.” 

Ben & Jerry’s tapped ad agency Amalgamated and production partner Tool of North America to create the app, according to Mashable. 

Who doesn’t love ‘spooning’? Reconnect with old friends and spoon together with some Ben & Jerry’s Greek Frozen Yogurt. Now that’s an app that’s deliciously fun!