Southwest Airlines launched a fun contest to celebrate its newest destination, Atlanta. The contest is taking place today in five cities that will be the first of Atlanta’s inbound/outbound markets, which are Austin, Baltimore, Chicago, Denver, and Houston.
The airline has “unleased” five peaches — a person in a peach costume — in each of the cities. How one enters is the person has to figure out the location of where the peach will be and then take a picture with the peach and tweet the photo. The tweet has to include Southwest’s twitter handle @SouthwestAir and the hashtag #AtlantaAtLast.
Southwest has provided clues and times to help people know where the peach will show up. One of the clues for Chicago is “A mile so magnificent, you’d better bring your wallet.”
If you’re interested in learning more about this campaign, read Southwest’s blog post: CONTEST ALERT: Spot the Peach