Shortly before Thanksgiving, Pillsbury launched its Memories Made Easy website where fans can create a personalized video that incorporates their photos with the adorable Pillsbury Doughboy. The 30-second video includes a graphic at the end where fans can select one of four holiday greetings: Happy Holidays, Merry Christmas, Happy Hanukkah or Happy New Year. It also includes a sound track, which is an upbeat song called Home by Andrew Simple. For viewers who like the song, there’s a link on the page to download it from iTunes.
The process is simple and fast. Fans simply upload six of their photos, select one of the four holiday greetings, type in their name and it then quickly creates a personalized holiday video that fans can then share with family and friends via email, Facebook and Twitter. The user does have to be 18 years old, which is verified by entering date of birth before the user can upload his or her photos.
This is a fun example and a great way of extending an existing campaign or traditional television commercial into a brand’s social channels while engaging fans, and in this case, giving them a fun way to send holiday greetings online.
The only feature that I would have liked to of seen included is the ability to get the video’s embed code so you can embed it elsewhere, such as a blog. However, since they don’t have that feature I’m unable to embed the video that I created but I will share the link to it. Check out my Pillsbury holiday video that I made using photos of my pets: http://bit.ly/vr99j5
And if you’re interested in learning more about this campaign, read Ragan.com’s Pillsbury video campaign stars the Doughboy and fans’ photos