With the holiday shopping season now underway many stores and brands are conducting holiday giveaways to garner attention, interest and boost the bottom line before the year ends. One that caught my eye is from Samuel Gordon Jewelers because it’s the first that I’ve seen to use the new photo-sharing social network Pinterest in a fun and creative way. 

Samuel Gordon’s “Pin To Win” contest, which ends tomorrow, will giveaway a $500 gift certificate to one lucky winner. How one enters is they have to go to Samuel Gordon’s website and pick out jewelry that they like and “pin it” on Pinterest and hashtag it with #samuelgordons. And the more you “pin” the better your chances of winning.

I checked it out and sure enough, it was easy to enter. I picked a Tag Heuer watch on Samuel Gordon’s website and then clicked the Pinterest “Pin It” button that they had on the right side of the page and then a popup window came up, which allowed me to enter the #samuelgordons hashtag and then I “pinned” it. Simple.  

It’s a great contest idea because it’s fun for participants who love jewelry and sharing photos, but more importantly, they’ve made it simple to enter and it encourages people to share Samuel Gordon’s offerings at a time when many people are shopping for gifts and the #samuelgordons Pinterest page is basically a photo gallery filled with lots of great gift ideas for those who love jewelry and watches. 

Given the volume of entries, I’d say it looks like a successful contest for Samuel Gordon Jewelers and the first I’ve seen that utilizes Pinterest in a fun way for a contest. 

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