Earlier this year, Mercedes-Benz introduced Drive & Seek, a short film promoting the C-Class Coupe (see trailer below). The luxury automobile maker has now introduced Drive & Seek - The Prologue, a Facebook game and mobile app that let’s fans star in their own Drive & Seek adventure.
The Drive & Seek movie is a James Bond-like adventure about a bank robbery that’s filled with beautiful women, gangsters and fast cars; however, the chase scenes are missing car crashes and explosions, two (expensive) elements that are key to action films.
Drive & Seek - The Prologue game extends this adventure to Facebook fans where they can embark on their own adventure by taking part in three missions where the player is challenged to “outsmart the security system, find the right way to the safe and work out which picture is the priceless masterpiece.”
First is “Ivy’s Mission” where the player has to find a safe route through a maze without running into a guard. Next is “Dorothy’s Mission” where the player has to outsmart the security system by playing a trivia game. The last mission is “Mira’s Mission” where the player is presented with a picture scramble and has to spot the picture that’s the correct priceless piece of art.
According to Ragan.com, Mercedes hasn’t released figures on the number of players. But given it’s Facebook brand page is approaching 4.2 million fans, there’s a good chance that a large number of fans will take the game for a test drive. The YouTube Drive & Seek trailer has 111,676 views (as of this writing) and the short film, also on YouTube, has 140,478 views.
For more on the campaign and game, read Ragan.com’s Mercedes turns Facebook fans into spy-movie stars.