I just saw a tweet from @Chevrolet reading “We’re ready to share our #Chevy love. Follow @ChevyLife for #lifestyle updates and be part of the new experience” so I click on over to find that Chevy has just launched the new Twitter handle @ChevyLive.
According to the newly launched @ChevyLife profile page, it will focus on lifestyle and life’s first moments. The twitter bio reads “Making the most of life’s first moments. Experience the drive of your life with Chevy”. In addition, the page’s background profile image invites followers to send them a twitpic and they’ll add the image to the @ChevyLife profile page.
Launching a lifestyle handle certainly offers a great opportunity to share fun and interesting content so it will be great to see how the team grows the channel, engages the community and the type of content they share.