May 2013
1 post
6 tags
Lowe's #fixinsix Vine Video Series Offers...
Most brands haven’t embraced Vine yet or have only dipped their toes with silly experimental videos. But a few brands have begun using the new platform, which launched in January 2013, creatively and effectively. Lowe’s and its agency partner BBDO realized Vine was a good way to extend its “Sharable Solutions” Facebook campaign, which provided consumers with household...
April 2013
1 post
7 tags
Webtrends Gets Creative With #didyouseethat...
Who says B2C brands have all the fun?! We are constantly seeing creative and fun social media campaigns and promotions from consumer brands, but it’s not everyday that you see it from a B2B company. Webtrends, a digital marketing and intelligence company, knocked it out of the ballpark with its #didyouseethat Hashtag & Shiny Shoes Campaign during SES New York (SESNY).
The campaign...
January 2013
3 posts
6 tags
Indy 500 Fires Up Its Engine With #Indy500orBust...
The Indianapolis Motor Speedway (IMS), home of the Indy 500, is getting ready to roll out its new promotion #Indy500orBust campaign, which will be hosted on Instagram and a microsite. It will also be used and promoted across Indy 500’s other social channels. The campaign includes a sweepstakes component for those who post photos to Instagram using the #Indy500orBust hashtag. The winner...
7 tags
Esurance's "SXSW Dream Gig" Contest Seeks To Find...
Auto insurance company Esurance launches the “SXSW Dream Gig” contest. Its looking for a socially savvy storyteller who is “inspired by technology, tapped into music and moved by film,” and who wants to be the Esurance correspondent at this year’s South by Southwest Conference and Festivals (SXSW), March 8-17, 2013.
Esurance is hosting the contest on Facebook where...
5 tags
We-Care.com To Donate $100k to Charities Through...
We-Care.com, a cause marketing platform, launched it’s #MillionDimes Charity Challenge this week. It’s a fun and simple campaign hosted on Twitter. Twitter users simply have to follow @WeCare and send a tweet that includes the twitter handle of their non-profit of choice, @WeCare and the #MillionDimes hashtag. That’s it! Every tweet is a vote toward your favorite charity....
November 2012
2 posts
7 tags
Grand Marnier Gets Into The Holiday Spirit With...
It’s the season of giving and spirit brand Grand Marnier is sharing in the joy with its second annual Grand Giving Tree campaign hosted on Facebook (via a Facebook app). How it works is fans can select from one of three holiday ornaments and place them on the virtual Giving Tree. Each ornament represents a charitable organizations: Best Friends Animal Society, Earth Day Network, Surfrider...
7 tags
Oreo, Always A Good Time
Oreo is a brand that knows how to keep their fans happy. The Oreo cookie is a product that just about everyone loves and they’re always keeping things fresh on their social channels. I headed over to Oreo’s Facebook page tonight to see what they did this year to celebrate Halloween.
Of course they had their classic oreo cookie photo with a witch on her broom (love it). But they also...
September 2012
2 posts
7 tags
Pacific Natural Foods Celebrates 100,000 Facebook...
Reaching Facebook milestones are always fun and what better way to celebrate it than with a giveaway that says “Thank You” to the fans that helped you reach the milestone. Today, Pacific Natural Foods is doing just that with a product giveaway.
In celebration of reaching 100,000 Facebook fans, Pacific Natural Foods is saying “thank you” to its fans with a giveaway where...
8 tags
Hasbro's My Little Pony #MLPWedding Twitter Party...
Brands continue to leverage mommy bloggers and social media influencers to spread the word about products, services and events. The latest example was last Friday when Hasbro’s My Little Pony, the beloved 1980s cartoon, sponsored a Twitter party hosted by lead blogger at Mom Spark, Amy Bellgardt, who is @MomSpark on Twitter. The above image is a sampling of a few tweets during...
August 2012
1 post
8 tags
Ben & Jerry's 'Wanna Spoon' App Invites You To...
To promote its Greek Frozen Yogurt, Ben & Jerry’s has introduced a new Facebook app, Wanna Spoon?. It invites you to ‘spoon’ with your Facebook friends. The app’s algorithm finds things you have in common with your Facebook friends, from favorite TV shows and bands to foods and family members. It then finds your perfect spooning partner and let’s you download a...
June 2012
2 posts
5 tags
Oreo Celebrates Gay Pride On Its Social Media...
June is Pride month for the Lesbian, Gay, Bi and Transgender (LGBT) community and yesterday Oreo celebrated it with a Facebook page post and tweet. Both posts included a festive and fun picture of a rainbow Oreo cookie. For the Facebook post, the status update on the post read, “Proudly support love!” and the tweet read, “Celebrate your pride for love! #dailytwist...
6 tags
Gold Peak Tea's "Take The Year Off" Campaign...
Gold Peak Tea, a Coca-Cola brand, has launched a new campaign on Facebook entitled “Take The Year Off” where it offers fans a chance to win $100,000 to pursue their dream. That dream could be to simply take a year off and relax or it could be to start a new business venture or pursue a creative endeavor such as making a film, writing a book or making an album and getting it sold on...
February 2012
1 post
3 tags
Southwest Airlines #AtlantaAtLast Peach Spotting...
Southwest Airlines launched a fun contest to celebrate its newest destination, Atlanta. The contest is taking place today in five cities that will be the first of Atlanta’s inbound/outbound markets, which are Austin, Baltimore, Chicago, Denver, and Houston.
The airline has “unleased” five peaches — a person in a peach costume — in each of the cities. How one...
December 2011
3 posts
4 tags
Pillsbury's "Memories Made Easy" Holiday Campaign...
Shortly before Thanksgiving, Pillsbury launched its Memories Made Easy website where fans can create a personalized video that incorporates their photos with the adorable Pillsbury Doughboy. The 30-second video includes a graphic at the end where fans can select one of four holiday greetings: Happy Holidays, Merry Christmas, Happy Hanukkah or Happy New Year. It also includes a sound track, which...
4 tags
Sheets Brand Launches Facebook Video Contest,...
Sheets Brand, makers of edible energy strips packed with B vitamins and caffeine, launched a new video contest on its Facebook brand Page calling for video submissions from its fans. The brand also has brought on NBA star LeBron James as a judge for the contest. The winning video will be featured on national television and in movie theaters.
For more on the video contest, read...
7 tags
Samuel Gordon Jewelers Kicks Off the Holiday...
With the holiday shopping season now underway many stores and brands are conducting holiday giveaways to garner attention, interest and boost the bottom line before the year ends. One that caught my eye is from Samuel Gordon Jewelers because it’s the first that I’ve seen to use the new photo-sharing social network Pinterest in a fun and creative way.
Samuel Gordon’s...
November 2011
2 posts
7 tags
American Airlines Announces its MEGA VIP Video...
On Friday, American Airlines (AA) announced its MEGA VIP Video Blogger contest on its AAdvantage Facebook brand page calling for video bloggers to submit a 30-60 second video that includes three items delivered in a creative manner. The three criteria are: 1) why the blogger should be selected as AA’s official video blogger for the MegaDo trip, which is a four-day trip that starts in...
6 tags
Mercedes-Benz Facebook Fans Can Now Star In Their...
Earlier this year, Mercedes-Benz introduced Drive & Seek, a short film promoting the C-Class Coupe (see trailer below). The luxury automobile maker has now introduced Drive & Seek - The Prologue, a Facebook game and mobile app that let’s fans star in their own Drive & Seek adventure.
The Drive & Seek movie is a James Bond-like adventure about a bank robbery that’s...
October 2011
2 posts
5 tags
Chevy Launches New Lifestyle Twitter Handle...
I just saw a tweet from @Chevrolet reading “We’re ready to share our #Chevy love. Follow @ChevyLife for #lifestyle updates and be part of the new experience” so I click on over to find that Chevy has just launched the new Twitter handle @ChevyLive.
According to the newly launched @ChevyLife profile page, it will focus on lifestyle and life’s first moments. The twitter...
4 tags
Chevy Takes to the Streets and its Social Media...
Chevrolet celebrates its 100th birthday early next month and has embarked on a host of online and offline initiatives to celebrate the big event. Chevy created the “100 Years of Chevrolet” website where it conducted a tournament to find the “Best Chevrolet of All Time” where brand enthusiasts were able to vote for their favorite Chevy cars in a NCAA-type bracket structure...
September 2011
5 posts
8 tags
General Mills Gets Creative and Bold with its...
Conservative brand General Mills gets daring with its hook of pot brownies and enlisting the help of the pot-smoking duo Cheech and Chong in its latest campaign for Fiber One. The main driver for this digital-only campaign is a five-part YouTube video series titled Cheech and Chong’s Magic Brownie Adventure, which is aimed at baby boomers.
General Mills launched the campaign two weeks...
8 tags
McDonald's "I Spy" YouTube Campaign - Hit & Miss
McDonald’s Australia is using YouTube to promote it’s recently launched in-store game promotion — McDonald’s I Spy — where players have a chance to win $50 million worth of food and prizes.
Its Time To Spy With McDonald’s YouTube campaign consists of four I Spy challenge videos where viewers have to spot and click on McDonald’s characters in order to...
4 tags
Brands Using Instagram in Fun and Unique Ways -...
Wondering how to incorporate Instagram into your next social media marketing campaign? Here are five Instagram tactics from ClickZ to show you the way. Brands such as Starbucks with its #5morecampaign and Burberry with its #artofthetrench are leading the way with their creative and fun uses of Instagram. Check out these five tactics from ClickZ and embark on your own creative uses with...
5 tags
When Social Campaigns Backfire: Qantas Responds...
Australian airline Qantas (@QantasAirways) conducted a Twitter campaign where it asked followers to show their support for Australia’s rugby team the Wallabies who were playing against New Zealand’s All Blacks in the Bledisloe Cup last weekend. The prize was tickets to the rugby match. The uproar from fans/followers came when Qantas “awarded free tickets to a man who pledged to...
6 tags
MINI and Vice Magazine Team Up on Facebook...
MINI and Vice Magazine have joined forces on a new campaign and travel series named “ALL THE WЯONG PLACES” where they’re looking for “co-pilots” to travel the world on five “unwise” adventures. The ALL THE WЯONG PLACES series will star the MINI, mission leader and MINI pilot Elliott Bambrough, and five winning adventurer co-pilots. The campaign is being...
August 2011
1 post
6 tags
Levi's 'Go Forth' Campaign Launches on Facebook...
This month Levi’s launched its Go Forth global brand marketing campaign on Facebook and has seen its Levi’s Facebook Page grow by over a million new fans (aka “likes”) taking it from 6.2+ million fans on August 10th to 7.2+ million fans by August 28th. According to Stylophane, an online marketing company focused on the fashion and apparel industry, Levi’s leads with...
